giugno 7, 2018

Pitti 94

Long time we are not posting. Another season is starting and another Pitti is approaching (edition number 94 and number …

luglio 8, 2017

In praise of the linen

Linen is one of our Summer’s best seller. It’s fresh, it’s breathable, it’s comfortable and has a beautiful palette of …

aprile 22, 2017

We are old

Yes, we are. We are still believing human touch is adding a special “plus” to the product. We are still …

febbraio 11, 2017

Casual collection : Spring 17 news

One month and we will go in to Spring, so start thinking about your Spring wardrobe. This time we would …

dicembre 3, 2016

Mes Chaussettes Rouges Paris event – III edition

November 26th, for the third year in a row, we held an event with our friends of Mes Chaussettes Rouges …

novembre 17, 2016

Bresciani at Mes Chaussettes Rouges. The event. November 26th, 2016

Here the link for the program :  http://bit.ly/2fZ0ToN    

settembre 24, 2016

What is driving your shopping?

As a small artisanal Company, we have in any case to deal not only with managing to produce the best …

luglio 22, 2016

Not much more to say

During these years we wrote about production, yarns, machinery, market, web, style…I would say there is not much more to …

giugno 11, 2016

See now, sock now

If you are interested in fashion you have for sure read about the discussion “see now, buy now”. As already …

maggio 14, 2016

Web changed the market’s rules

As producers, we produce for our Bresciani brand but we produce for other brands too. The situation is that Bresciani …

marzo 19, 2016

No-socks look. Are you sure ?

It is quite normal we are strongly hoping that the warm season will not bring another time this fashion of …

marzo 5, 2016

It all about money ?

It could be only all about money, but there actually is something more. It’s about the passion we have for …

gennaio 18, 2016

Pitti 89

…and another Pitti is gone. More and more public relations, press and advertising during the show. And that’s good. But …

dicembre 12, 2015

Cashmere and silk T shirt

70% cashmere 30% silk T shirt. Cariaggi yarn. This is the finest item we have in our underwear collection, available …

novembre 7, 2015

Your ultimate dress fancies socks’ drawer

Would you like to have some suggestion ? Here we are. In your socks’ drawer you can’t miss : 1 …

ottobre 10, 2015

Is technology improving the quality ?

Difficult to answer. I can tell we have in our archives cotton dated back ’60, which apparently is better quality …

settembre 21, 2015

What’s happening in Russia

We don’t want to talk about the political and economic situation in Russia, as we are for sure not in …

agosto 29, 2015

Ready for the Autumn’s proposals ?

Another Summer has gone and we are now moving in to a cooler season. We faced the devaluation of the …

luglio 24, 2015

The needle

At the beginning there was the needle. Actually a lot of needles. All together doing a round dance. Some were …

luglio 9, 2015

Respect for the work

We already noted in previous posts, how important is the work of all the people here in the factory. Once …

giugno 26, 2015

Pitti 88 report

Pitti number 88 is over. What was new ? I don’t want to report you about the trends and the …

giugno 6, 2015

Stylist, product manager, marketing director…who is the king ?

As a Company we are not only producing our Bresciani brand, but we have production’s partnership with a lot of …

maggio 22, 2015

Why you pay more if it is Made in Italy

Somebody is thinking that buying something “Made in Italy” it is only a way to pay more for exactly the …

maggio 7, 2015

Underwear Bresciani collection is evolving

Bresciani underwear collection is evolving. At the beginning it was only 100% cotton, but now a lot of news on …

aprile 11, 2015

Special projects for the Expo

Need some fruits ? Expo 2015 will open the gates May 1st. Will be a very exciting time for Milan …

marzo 27, 2015

A visit to Filmar

We often said on this blog how much is important a quality yarn in order to produce a quality sock. …

marzo 6, 2015

Winter 2015 Woman’s collection

Best of the best for our Winter 2015 woman’s collection. We selected the best silk, cashmere and cashmere and silk …

febbraio 16, 2015

Bresciani philosopy video

New www.bresciani.it on line now ! Watch the video !

Bresciani 1970 Corporate video Who we are, where we are coming from, how we work…discover the Bresciani world !

febbraio 6, 2015

Small retailers, big brands and factories

Since the end of last Century, we are facing a polarization of the market. The usual way Companies were distributing …

gennaio 26, 2015

Spring 2015. What our retailers will offer you

In few weeks time you will find the new Spring 15 collection in our retailers’ shops. We did some nice …

gennaio 9, 2015

Sea Island cotton T shirts

Finally, after 6 month working on it, we succeed to make the perfect Sea Island cotton T shirt. Actually not …

dicembre 22, 2014

2014

And 2014 is close to become history. Another year is gone and we are always on the path of the …

novembre 24, 2014

Global warming and socks’ trend

An extremely important issue as the global warming is, it’s influencing a little issue like our business too. Starting from …

novembre 17, 2014

Once again about Made In

From time to time the focus is on the discussion about the Made In. The matter is quite complicate, as …

ottobre 29, 2014

La “Canottiera”

It’s starting getting cold again. This was the time when your mother was starting to say “remember to wear your …

ottobre 11, 2014

Sometime it’s hard to decide

We are proud to note Bresciani brand is growing year by year and the knowledge of our name is spreading …

settembre 26, 2014

The fashion weeks

The ones in London and Milan are over and now everybody’s in Paris for the fashion week. It is the …

settembre 15, 2014

It’s Autumn again

We hope you had a nice Summer, but in one week we will be in Autumn already. So it’s time …

agosto 29, 2014

Paris event

Sometime is good to meet our fans and not just having a web connection. We will present our Winter collection …

luglio 26, 2014

Everything matters

Several times I wrote about business, quality, factory, production, marketing, sales…big systems…global economy..but when coming back with the feet on …

luglio 12, 2014

The important is the concept

More and more, somehow I have to say unfortunately, the “box” is more important than the product itself. I mean …

giugno 14, 2014

What is really making the difference ?

When you have to buy socks or underwear, what is really driving your decision ? We always invested all our …

giugno 3, 2014

Timing

As we discussed several times, web completely changed the rules of the game. One of the most difficult issues to …

maggio 17, 2014

Bresciani in Moscow

Finally Bresciani has his first monobrand shop : socks, underwear, pijiamas and little knitted accessories 100% made in Italy and …

aprile 11, 2014

Why socks’ web sales are booming

During last years we faced a new trend in the market. More and more retailers are going on the web …

aprile 1, 2014

Embroidery

Some of our best design are made on our 216 Needles mono-cylinder machines. Mono-cylinder machines, as the word says, have …

marzo 8, 2014

We are light

In the last post we introduced our Unica, one size casual collection, but we will not forget our history. Bresciani …

marzo 1, 2014

Casual socks

Our 100% cotton sock if the best for the coming Spring season in our opinion. But to match the request …

febbraio 22, 2014

Woman’s Winter 2014 collection

It seems that wearing men’s knee high socks for women was not just a fashion trend, but became a regular thing during …

febbraio 8, 2014

Reshoring European industries

Since 2008 world’s economic situation is extremely difficult. A lot of European textile industries moved their factories outside Europe in …

gennaio 24, 2014

It’s cold !

It is a little cold outside now. Actually in our mind we are looking for heavy cloths to protect ourselves, …

gennaio 14, 2014

Pitti. What is new.

So Pitti is over. It is more and more a PR and press show, as shops and department stores are …

gennaio 2, 2014

Bold or conservative

It is not a news that finally socks become a fashion accessory, after being for years just a commodity. But …

dicembre 19, 2013

The cotton Museum of Cairo

I have here on my desk this Amazing book published by Filmar Spa, our cotton’s supplier. Unfortunately I didn’t (yet) …