If you are interested in fashion you have for sure read about the discussion “see now, buy now”.
As already mentioned in previous post, web changed the rules of the market.
We will have Pitti next week and we will show the new proposal for Spring 17; it means that what you will see on magazines and newspapers after Pitti, you will have the opportunity to buy only during Spring 2017.
People is not understanding this timing. “If you are showing now, why I have to wait 6 months ?”.
Bresciani decided few seasons ago to have a permanent collection, always ready for our retailers, but now we are doing a further step : small collections produced and available for sale during the years.
It mean that what you see now, you can buy now..
See now…sock now !