September 20, 2012

Sancta Sanctorum

All factories have a pulsing heart. Beside of the production department, ours is located in the room where we store all the old styles of previous seasons. You can find there styles sampled, produced or just experiments never gone on sale. Company has 42 years of history, so you can imaging how many socks there are in this room, keeping in mind we produced something like 200 new styles every year.
This is one of the big differences between a manufacturing industry and a commercial Company. All the knowledge, the know how, the history you can find in a production factory, are very difficult to find in a Company who just buy and re sell to the market.