January 14, 2014

Pitti. What is new.

So Pitti is over. It is more and more a PR and press show, as shops and department stores are placing their orders later in the season or in the Milan show room, but still the most (and maybe unique) really international world show.

I was reading a really interesting piece of Mr. Simon Crompton about how small Companies are trying to develop their own brands and not only producing for the big names. (//www.essencelondon.com/lifestyle/pitti-uomo-2014/).

This is quite an important issue, as it’s involving the question about who’s producing and who’s not producing. And where.

Final consumers seem finally interested not in the brand only, but in the quality/price issue.
And keeping an eye also on the care about the personal’s and our planet’s health.

Maybe the only good point this crisis has changed in our business.