May 17, 2014

Bresciani in Moscow

Finally Bresciani has his first monobrand shop : socks, underwear, pijiamas and little knitted accessories 100% made in Italy and 100% made in Bresciani. Where ? Crocus City Mall, Moscow, Russia.

Why Russia ? Because it is one of our firsts export markets. Russians love made in Italy and they like quality goods.

Russian market it is a lot different compared to the first years, when supposed high price was the only criterion of selection for the quality. Now Russian consumer is mature, looking for real quality and for quality/price value.


..and Russia it is a BIG Country ! That’s only the beginning…stay tuned for more to come.

..just forgot : we have just received the renewal of our Oeko-Tex certification. Bresciani is not just quality, but care about the health of our final consumers and about our planet .



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