We are proud to note Bresciani brand is growing year by year and the knowledge of our name is spreading all over the world. Our USA friends were the firsts to grant us their appreciation and we will always remember it.
I personally remember my father packing his bag and fly to NY and Los Angeles in the early ’80, trying to let our American customers discover our socks.
At that time we were trying to sell our over the calf socks only, as for Italians there are no other options actually. But then we had to change our mind and introduce the “three quarter” length, which is now the best seller in USA.
It was hard to decide at that time, as for us the only elegant style were the over the calf. But you can’t fight the impossible, as you always risk to end as Don Quijote.
Now we are facing another issue like that. It seems our Chinese customers like even shorter sock, which is, style’s side, terrible. So ? We have to go for the business or for the style ?
The answer on next chapter.
Have a nice week end.
oh ! I forgot : we will open our second shop next week ! Baku we are coming !!
(Baku store. Work in progress.)