3 Giugno, 2014


As we discussed several times, web completely changed the rules of the game. One of the most difficult issues to solve is the one about the timing of the collections.

In few weeks we will present our new Spring 2015 collection during Pitti Uomo in Florence.

We will post images of the new collection on our social networks’ pages.

Now, the matter is that, as usual, will be hard to explain to our final consumers, that they will find these new styles in the shops only starting from January 2015…

As usual we will receive a lot of questions and requests as “where we can buy them now…why they are not available..”.

For a Company like ours, still producing in its factory, just until few years ago, those were really weird questions…how can people expect to have immediately available something that is not yet produced ?

But the world has changed a lot during last years and now what we show, should immediately be available in the mind our our interlocutor. The problem is that few years ago the interlocutor was the owner of the shop, who knows the rules of the game and who select the best for his customers…now the chain is breaking and the interlocutor is more and more the final consumer.

what will be the future ? Hard to guess…