Pitti number 88 is over. What was new ? I don’t want to report you about the trends and the fashion, as you should have plenty of comments and reports on the web and for sure from more competent people than me.
What I can say ? More and more I see a disconnection between the business timing and the communication timing. Until Pitti was a trade show, we were showing our collection to retailers and they were prepared to see and buy goods 6 months ahead they arrive in the stores.
Now, as the Pitti is a public event, all the news are immediately on Facebook, Instagram, Twitter…people are calling the factories asking where they can find the item they see today on the newspaper, on the FB page..and when the answer is like “sorry, this is something will be available next Spring”, the comment is like “are you kidding ?”.
The “Pitti wall” just outside the main entrance of Padiglione Centrale is more and more full of people, staying there to “catch” pictures, another sign that the show is moving towards the final consumer directly.
Retailers are no more placing orders during the trade show, but just coming to see the news and then working on the collection later in the season (everybody want to see the final numbers of the season before buying for the new one).
This way the Companies are working more and more on urgent deliveries. To avoid production problems most of the producers are reducing the collection in order to have less references and concentrate the production’s lots.
I saw once again a lot of people around without socks…of course I didn’t like this trend. I have a family to feed basically.
..and now, after the Milan and Paris fashion weeks, the business is heading to NY for MRKet show.
See you there ?